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A well-written job advertisement is the first interaction point between your company and potential candidates. It is the first opportunity for your company to present your culture and values in a manner that is appealing. A well-written job description can generate interest for the role and company, leading to higher quality applications and interviews.

Alongside describing the job, and describing the qualifications that are required, the qualifications or experience and the qualifications you would like to have, a good job description should also contain important details about your hiring process from start to the end. This will ensure that both you and the applicant are on the same page in terms of what you expect from them. This can also prevent candidates being ghosted or dropping out, as well as a more fair, efficient hiring process for all involved.

Use a clear, direct language that is easy to comprehend for all types of audiences. Avoid jargons and cliches that can make it difficult for potential applicants. It’s also important that you use job advertisements as an opportunity to promote and encourage your diversity initiatives, so make sure the wording used does not exclude any specific group of people.

Be sure to mention the most important benefits and perks when posting your job. If your company offers free lunches, an amazing office with a view or offers flexible working hours it’s a good idea to mention these in your job descriptions because they can tip a candidate in your favor over an opponent. It’s also a good idea to mention any volunteer opportunities or community involvement your company participates in as it is something that a lot of potential employees are looking for when deciding which firm to apply to.